It’s the practice of increasing your website’s conversion rates so you can get more people converting into customers. There are many different strategies that businesses use when it comes to online marketing, but we are able to do this with pay-per-click campaigns or SEO services which help you rank higher in search engine results pages (SERPs). A company website might have 5 new users visit to their site each day for example, if after a few days these visitors convert then on average we would say there was an overall % completion rate. This means ROI becomes important trackable for each lead.